Google’s Android One platform was launched back in 2014
to provide affordable smartphones to developing markets without the
bloatware that usually goes hand-by-hand with low-cost devices.
Android One historically been produced by reasonably minor companies
such as Micromax, Cherry and QMobile. Over time the platform became more
flexible and expanded beyond India to parts of Africa, Turkey, Spain
and Portugal.
Google made a strong statement in the high-end market with the Google Pixel.
But the results at the other end of the smartphone spectrum aren’t
great and many expected that the search giant will pull the plug on the
One program. As it turns out the company is actually looking to expand
its reach and the US is going to be the next market to get it.
Sources say that it is highly unlikely Google to start producing
Android One phones on its own for the US. LG is the most probable
manufacturer but allegedly there are other options as well. The phones
are reportedly due “before the middle of the year” so likely in Q2, but
no further specifics were provided.